Two shoots in one week for the FW25 collection

The countdown has begun! Last week was all about the new FW25 collection. And that meant not one, but two major shoots in just a few days. From capturing the atmosphere and overall shots during the campaign shoot to meticulously photographing every detail for our webshop. Everything to present the collection to you in the most beautiful way on August 28th at 7:30 PM.

During the campaign shoot, it's all about the bigger picture. We put together outfits, create atmospheric shots, and capture the collection's energy. These are the images you'll soon see in our campaign and social media, where the collection comes to life.

Besides the campaign shoot, there's always the e-commerce shoot. Here, clarity and overview are key: every item, every detail, and every fit are meticulously photographed. This way, you'll not only see the overall look in the webshop, but also see exactly how the fabric drapes, the details, and how the item can be combined. Transparency and quality are key for us, and you'll see that reflected in these images.

This dual approach gives you the best of both worlds: inspiring campaign images and clear product photos. This way, you can immerse yourself in the world of FW25 while simultaneously discovering exactly which wardrobe essentials you need.

The launch of our FW25 collection is scheduled for Thursday, August 28th at 7:30 PM . Mark your calendars, because you won't want to miss this!