FW26: From sketch to sample

The creative process for our FW26 collection is officially in full swing! Over the past few weeks, we've designed all the new styles, ensuring they're sized correctly and in the colors that correspond to our carefully curated FW26 color chart. The first sample orders have now been placed, and our suppliers are busy with production.

While we're working hard on that, we're focusing on perhaps the most fun part: designing the prints and embroidery for the T-shirts and sweaters . We create these entirely ourselves in our own studio, using our printer and embroidery machine. It's always so satisfying to see our own ideas literally come to life right before our eyes.

What makes this work so special for us is that the process begins with a feeling, a sketch, or an idea in our minds. Through step-by-step drawing, measuring, developing, and producing, that idea grows into a real collection. That moment when the first sample arrives and you see your vision become reality remains magical for us, no matter how many collections we've created.

Although the FW26 collection won't be in stores until August 2026 , we always work well ahead. This gives us the opportunity to start selling our new samples in December and January . Then the buying season kicks off, and we can show the collection to both existing and new retailers. It's an exciting time when all the work and preparation come together.

We're really looking forward to sharing the first FW26 samples with you soon and giving you a sneak peek behind the scenes. Because one thing's for sure: this collection is going to be something special!