The SS26 magazines have arrived!
There are moments you just want to hold on to. This week was one of them. I walked into my office, and there they were… Fresh from the printer, tightly wrapped in foil, smelling of fresh paper: our brand-new SS26 magazines. It might sound strange, but my heart leaped. Because behind that pile lies so much work, love, and energy, from all of us!
Every new collection comes with a new story. And for me, that story always includes a tangible translation. Something you can hold, browse, and take with you. That's why we've been creating our own collection books for retailers for years: as an extension of our style, vision, and personality. The SS26 edition is perhaps the most personal yet.
I spent months working on the project with my mother, Ilona. Each garment from the summer collection was photographed in a clean setting, with details that reveal the Tezza Fashion story: handmade finishes, unique embroidery, and limited colors per design.
What makes this edition extra special? We've developed not one, but four variations this year. Each with its own purpose:
- A general SS26 brochure for potential retailers, featuring the full brand story and campaign images.
- A custom book for purchasing agreements, in which stores can put together their own top or sweater.
- A Dutch-language agent brochure, focused on new collaborations in Belgium and the Netherlands.
- And, for the first time, an international variant in English, opening the doors to markets such as Germany and Scandinavia.
It felt quite daunting to take that step abroad. But at the same time: this is what we're working for. Not big and massive, but impactful. With a story that resonates.
Curious about the SS26 magazines or interested in becoming a retailer? Let us know, we'd be happy to send you a copy or schedule an appointment. And if you're already working with us: it's coming soon, with a personal note from us! 💌
